Brand strategy & identity
Brand audit
A Zelexis brand audit is a structured review of how an established business is presented across every channel its clients see, from the website and Google profile to proposals, quotes and social channels. Each channel is rated for clarity and consistency, and the audit ends with a prioritised list of what to keep, sharpen or replace.
What the audit rates.
An illustrated audit result for an established business, with each channel rated for clarity and consistency.
- Website
- Google profile and reviews
- Proposals and quotes
- Social channels
- Email and signatures
- Identity as it is used
Who it is for
A brand audit suits an established business that suspects it is being underestimated but is not sure why. It is often the right first step before a new website, a refresh or a marketing push, because it shows where the presentation falls behind the work and what matters most to fix.
How it works
We start with a conversation about the business, its best clients and where it is heading. Then we review every channel a new client is likely to see, in the order they see it: the search result, the Google profile and reviews, the website, social channels, proposals, quotes, emails and the identity as it is actually used. Where it helps, we also look at the alternatives clients compare the business with.
What you receive
A short, plain-English report with each channel rated, the reasons behind each rating, and a prioritised list of what to keep, sharpen or replace. We walk through it together in a working session and agree the next steps. The audit is useful on its own, and it also becomes the brief for any work that follows.
Questions about this service.
Straight answers, written to make sense on their own.
Still deciding?
You do not need a finished brief. We can talk through what you need and where to start.
What is a brand audit?
A brand audit is a review of how a business is presented across every channel its clients see, compared with how it wants to be perceived. A Zelexis audit rates each channel for clarity and consistency and ends with a prioritised list of what to keep, what to sharpen and what to replace.
How long does a brand audit take?
Usually two to four weeks, depending on how many channels the business uses and how many people we speak with. The audit finishes with a working session to agree priorities, so the business leaves with a clear next step whether or not it continues with Zelexis.
Should we do a brand audit before a new website?
Usually, yes. A website is one channel among several. An audit shows whether the problem is the website itself or the position and consistency behind it, so the new website is built on the right message and matches the proposals, profiles and documents clients also see.
Related reading.
The service behind this page, the guides that go deeper, and the pages nearby.
- Brand strategy & identity A position people remember, and an identity that holds it.
- What is a brand audit, and how do you run one? What a brand audit covers for an established business, how to run one step by step, and what the result should tell you to keep, sharpen or replace.
- Signs your business needs a rebrand, or only a refresh Eight signs that how your business presents itself has fallen behind the work, a quick way to score them, and what the score suggests you do next.
- How to improve how your business is perceived A practical way to find out how buyers see your business today, decide how they should see it, and close the distance between the two without starting again.
Tell us what you are working on.
We will tell you honestly whether this is the right place to start, and what can wait.
Discuss a project 5.0 on Google, from client reviews- You tell us the problemA short form. No finished brief needed.
- We reply within 1 to 2 business daysWith a time to talk, or a few questions first.
- A clear scope and tailored quoteThe work, the timing and the investment, before anything begins.