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Homes & repaintsCommercial & fit-outs
Overview
Paint Gods is a residential and commercial painting business with a strong reputation and an existing identity. Zelexis designed a website that shows the standard of its finish before a client asks for a quote, with a guided quote request that gathers the project details first.
What we worked on
The engagement
Brand expression, website and enquiry experience
The challenge
Paint Gods was already known for quality painting across homes and businesses. People who had seen the work recommended it.
New prospects and referrals had nowhere to assess that standard for themselves. Quote enquiries usually began with a phone call, and the details had to be gathered in conversation. The owner wanted one place to send people, and a more organised first step.
The work was already good. People needed one place to see it before they picked up the phone.
From scattered to one place
A strong word-of-mouth business still needs somewhere to point people. The website gathers it all together.
Phone calls
Word of mouth
“Most of our work comes through word of mouth from people across Chinchilla, Dalby and Miles.”
Paint Gods, on its website
The thinking
The existing identity and reputation were useful assets. The work focused on expressing them consistently and making the quality easier to assess.
First coat
The logo guided the palette, typography, tone and paint-inspired motifs across the website. Its existing character became a considered digital expression, without an unnecessary redesign.
A stronger application of an existing brand.
BeforeAfterSecond coat
Aligned before-and-after photographs let visitors examine the change for themselves. Residential and commercial work supports the service information with direct visual evidence.
The finish becomes the proof.
Third coat
A guided quote request gathers the project details before Ethan follows up. It fits the way he works: the on-site quote visit is confirmed separately, by phone.
A useful request that starts one clear conversation.
Explain what goes into the result
Paint Gods’ own standard, set out on the website, explains why the finish lasts. Four layers sit under every visible result.
Headings and standard from paintgods.com.au. The website gives the preparation a place to be seen.
Every job is walked before it is called done.
Sharp cut-ins, even coverage and tidy edges.
The right product for each surface.
Wash, fill, sand and prime, before any paint goes on.
The expression
The design brings the supplied logo’s character, project imagery and clear service information together. Comparisons show the work; the quote request helps people take the next step.
3.1The supplied identity, extended
The blue of the wordmark leads. Warm canvas and sand surfaces give the work room, and the brush stroke from the logo underlines what matters.
Digital hierarchy
Selected by ZelexisDone properly.
ArchivoHeadings
Quality paints and the right product for each surface.
Hanken GroteskBody
Finished to Class 5.
The brush stroke from the supplied logo becomes a recurring underline on the website.
Logo supplied by Paint Gods. Zelexis developed the palette, type pairing and motifs that carry it.
3.2The first impression
The homepage states the finish it works to, shows the rating behind it, and opens the quote request alongside.
1234
5“Finished to Class 5” leads, underlined with the logo’s brush stroke.
The Google rating sits beside the claim, on the same page.
The request opens beside the headline, with what happens next spelled out.
Both audiences recognise themselves immediately.
Call Ethan stays pinned while the quote request starts.
Claim, proof and next step, in one view.
3.3The finish becomes the evidence
The website’s own before-and-after: a faded yellow Queenslander, repainted in deep blue-grey with crisp white trims. Drag across it here, exactly as a visitor can on the homepage.
The finish answers the quality question before anyone asks it.
1234Up close
The quality claim and its proof, in one band of the homepage.
3.4A useful request
The quote request asks only what helps organise the visit. It arrives by email, ready for Ethan’s follow-up call.
As soon as possible, within a week, within two weeks, or flexible.
Morning, afternoon, either, or call first.
Name, phone, property type, suburb and what needs painting.
The owner’s preferred workflow, built into the form: details first, then a call to confirm the visit.
3.5Proof, from homes and businesses
Commercial projects sit beside residential work, and customer reviews sit beside both.
Design interpretation: visible commercial work tells a homeowner the standard is professional.
Highly recommend Ethan from Paint Gods! He has a very high work ethic, is easy to get along with and is very professional. He has painted the interior of our home and coated our patio with epoxy floor.
Thanks Ethan and the Paint Gods team for a fabulous refresh to our house inside and out with a full update to the colour scheme. It looks great!
QBCC licensedReviews and rating describe Paint Gods’ painting work, as shown on paintgods.com.au. They are not reviews of Zelexis.
The response
Quote requests were reported from the first day, followed by whole-house residential and commercial requests.
AI searchLast checked 18 October 2026
#1AI’s first pick for “best painter in Chinchilla”.
Recommended first by Google Gemini and Google’s AI results, in every Zelexis check.
Google visibilityLast checked 18 October 2026
+33%More visible in Google search within two months, and continuing to grow.
104 search appearances in July 2026, rising to 138 in September. Google Search Console.
Times Paint Gods appeared in Google search
Quote requests
12 daysBetween quote requests through the website, on average.
10 quote requests from June to September 2026. Website form records.
We couldn’t be happier with our new website!
From start to finish, the whole process was easy, professional and stress-free. Communication was fantastic, and every change we requested was completed quickly.
The finished website looks amazing, is easy for our customers to navigate, and the online quote request feature is exactly what we were hoping for.
Thank you so much for all your hard work. We highly recommend your services to anyone looking for a professional website!
Paint Gods supplied its logo and painting work. Zelexis developed the digital expression, project presentation and quote-request experience. The painting transformations belong to Paint Gods.
Tell us what you need. We can discuss the priorities, scope and a useful place to start.
Discuss a projectNo finished brief needed.
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