Selected work
Six organisations, each with a different problem. The brief, the decisions and what changed.
All case studiesInsights
Short, practical reading on brand, marketing and digital, for owners and directors.
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Corporate & governmentIndustry, property & events
Overview
Gerkies is a cinematography and media production business on the Western Downs that was already producing corporate and government work while being seen as a local events option. In an ongoing partnership of more than five years, Zelexis refined its identity and messaging and built a website that shows that work clearly.
Creative and mediaWestern DownsBrand strategy and identityWebsites and digital
What we worked on
The relationship
Ongoing, for more than five years
The challenge
Gerkies already had the production quality and experience to serve established organisations. It was still often seen as a local option for short-notice jobs.
The aim was a clearer place in corporate, government and commercial work: projects with a considered brief, a planned production and a shared understanding of what the work needed to achieve. The identity people already knew had to be kept.
Gerkies already produced work to a corporate standard. The website needed to show that standard before a prospect made contact.
One name, two meanings
Gerkies Storm Chasing shares the name and mark. Many people knew the weather content first. The commercial offer needed its own clear expression.
Keep the shared recognition. Name the commercial service.
The thinking
Trust begins with understanding the offer and seeing the standard. The identity, the portfolio and the language all needed to support the same conversation.
Keep the recognisable mark. Give the lettering more presence and add a descriptor naming cinematography and media production. Clarify the offer without replacing the identity for its own sake.
The recognition is kept, and the services are clearer.
A prominent showreel and selected work let visitors see the style and quality before enquiring. Relevant examples show the kinds of organisations and briefs Gerkies supports.
Evidence beside the proposition.
The process content makes listening, planning and working around the client's environment visible. A prospect can picture a prepared production partner and a useful first conversation.
Reassurance about the work and the relationship.
Refined, and still recognisable
The logo was refined. The familiar G stays, the lettering gains weight and a descriptor names the service.
A change in emphasis
The earlier opening led with a slogan. The current one names the service, shows finished production and puts the showreel one click away.
Same production quality. A clearer first impression.
The expression
The current website brings the refined identity, the production work and the approach together. A consistent commercial expression also separates this offer from the storm-chasing presence.
3.1A commercial palette
Aqua marks the commercial production offer. Charcoal and deep teal give the work a cinematic frame, and white leaves room for it.
Digital hierarchy
Selected by ZelexisVisual assets.
ArchivoHeadings
Story-led production, from start to finish.
Public SansBody
The aqua accent and descriptor give commercial production a clear distinction from storm chasing, while the G mark keeps the connection.
3.2The first impression
The homepage opens on finished production, a plain statement of the service and a direct route to the showreel.
1234The refined logo carries its descriptor into the navigation, so the offer is clear before a word of copy is read.
The headline speaks to what the work does for an organisation’s brand.
Construction, real estate, architecture, corporate, commercial and events: visitors can recognise their own brief.
The quality question is answered by the work itself, from the first screen.
Clarity before the visitor has to ask.
3.3The showreel
A minute of finished production does more than any claim about quality. It leads the website.
Showreel produced by GerkiesAs featured on gerkies.com.au
3.4The portfolio
Selected projects put corporate, industrial and event work side by side, each with the client's own context.
123Construction companies, property developers, architecture studios, corporate teams and event organisers see themselves in the introduction.
Video projects open straight from the grid, so the standard can be judged in motion.
Each project carries its client's mark, giving commercial prospects more to assess than a broad claim about quality.
Evidence a buyer can check.
3.5Experience, made visible
Client marks and reviews give a commercial buyer something specific to weigh. The website gives them a considered place.
Thank you for your excellent work covering World Science Festival Queensland. Great to have your local knowledge and professionalism.
Thank you Gerkies for your precision shots and efficient turn around of the Hyundai's working at the Edenvale Solar Farm!
Thank you Gerkies for all your professionalism to date. The video has come together perfectly. I will certainly engage your services with future events.
Client experience and reviews of Gerkies’ production work, as displayed on gerkies.com.au. They are not clients or reviews of Zelexis.
3.6From interest to a brief
The approach
12
12A production partner for a planned brief.
The first conversation
12
12A useful first conversation.
3.7Built over time
More than five years of steady refinement: a first website, a clarified identity, the current site, and a partnership that keeps going.
A first website introduced the work and a clear way to get in touch.
Bolder lettering and a service descriptor, with the G mark retained.
Showreel, portfolio, process and enquiry in one commercial experience.
The site keeps growing with the business: new work, new pages and new ways in, as the partnership continues.
The response
The reported change is in the nature of enquiries as well as their volume.
Earlier enquiries
Now, more often
Prospects are more often prepared to discuss the brief, agree the scope and plan the production.
EnquiriesApproximate
~3×More enquiries, and better ones.
The Queensland Government, alongside industry, energy and corporate clients. The kind of work the new positioning was built to win, and still increasing.
The owner reports about 7 enquiries a year through the previous website. In the 12 months to October 2026, 21 people enquired through the new contact form (Google Analytics), approximately a 3× increase.
Attention
+28%Longer visits from people who find Gerkies on Google.
85 seconds per visit from Google search, against 66 seconds for direct visits. Google Analytics, October 2025 to October 2026.
How Gerkies is perceived
Reach
4States and territories now viewing the work.
Visitors from Queensland, New South Wales, Victoria and the ACT, bot traffic removed. Google Analytics, October 2025 to October 2026.
Zach rebuilt our website and absolutely nailed it.
The expertise and professionalism were top tier. Zelexis clearly knows the brand strategy tailored to each business. Our site now represents the work we deliver. A must service if you want to showcase your work professionally.
Gerkies’ production work belongs to Gerkies. Zelexis contributed the brand refinement, messaging and digital expression described here.
Tell us what you need. We can discuss the priorities, scope and a useful place to start.
Discuss a projectNo finished brief needed.
Switch’D Electrical & Air Conditioning
Commercial and home customers met one generic contractor. Now each audience has its own clear route into the business.
One table.
One night.
Endless flavours.
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A sponsored event website and one consistent invitation across advertising, social and the site.
