One organisation.
A connected community.
Chinchilla Community Commerce and Industry Inc.
A clearer home for CCCI's purpose.
CCCI’s direction had no single home. Membership, events and that direction now live in one place, kept current.
Marketing & content
Marketing planned around your position.
A focused plan and content on the channels your audience uses, reviewed against real responses.
One message, planned across a month.
Every piece has a job, a channel and a date, and every piece carries the same idea, so the market hears one business. Shown for an architecture practice.
Content plan, month oneOne message
- Week 1 MonProject page live
- Week 2 TueMonthly letter
- Week 3 MonProject story
- Week 4 FriOpen studio invitation
WebsiteSocialEmail
Example messageFor an architecture practiceBuildings that age well.
- Website · Project pageThe decisions that keep a building working for forty years.
- Social · PostThe idea, in one line, with one project behind it.
- Email · Monthly letterThe idea, explained, for clients who plan to hold.
Marketing that says one thing, everywhere.
The plan decides what to make, where it goes and how we will know it worked. Built for established businesses where reputation decides the work they win.
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Question 1
Who needs to hear from you?Settled inAudience and message
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Question 2
What should every piece say?Settled inThe message, in one line
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Question 3
Which channels earn their place?Settled inChannel priorities
What we hear about marketing.
Three things owners tell us before there is a plan, and what we do about each.
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What we hear: “Posting without a plan, and no idea what is working.”
What we do: A plan that gives every piece a job, a channel and a measure.
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What we hear: “Clients search for the kind of work we do, and shortlist someone else.”
What we do: Service pages and search foundations that match how buyers shortlist.
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What we hear: “The ads, the posts and the website don’t feel connected.”
What we do: One identity and one message carried across every channel.
Read the One Long Table case study
How a marketing quarter runs.
An indicative quarter, in weeks. The plan is agreed before the first piece is made. Your scope sets the real dates.
- Set the directionAudience, message and a quarterly calendar. One planning session.
- Create and shareContent made and scheduled each month, approved by you.
- Review the responseA short review each month, then the quarter’s review and next plan.
Reviewed against what people did.
Each month we report on what people did in response. The plan keeps what brings the right enquiries and drops what does not.
Monthly reviewAn illustrated study Drawn to show how the review reads. Your report uses your own enquiries.
Enquiries that mention a post, an email or a project story, month by month.
What a quarter of marketing includes.
A typical scope, laid out as we send it. Yours is tailored to your business.
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Part 1 of 3
Set the direction.
One message, the audiences that matter and the few channels worth the effort.
- Audience and message
- Channel priorities
- Quarterly content plan
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Part 2 of 3
Create and share.
Content made in your identity and voice, scheduled and published to the plan.
- Social content
- Email campaigns
- Project stories
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Part 3 of 3
Review the response.
A monthly look at what people did with the work, and what changes next.
- Monthly review
- Search and Google Business Profile
- Next quarter priorities
Every engagement starts with a clear scope and a tailored quote, agreed before work begins.
The expertise and professionalism were top tier.
Questions about marketing.
Straight answers about cost, your time and what we need from you.
Still deciding?
You do not need a finished brief. We can talk through what you need and where to start.
How is it priced?
Every project is scoped to the business. After a first conversation we provide a clear scope and a tailored quote, so you know the work, the timing and the investment before anything begins.
How much of our time does marketing take?
A planning session each quarter, and short approvals during the month. We agree the rhythm in the scope, so the plan fits around the work of the business.
What do you need from us?
Access to your project photos and stories, a contact for approvals, and the logins for the channels we manage.
Do we need to be on every channel?
No. We focus on channels that suit your audience, objectives and resources. Each should have a clear role in the plan.
Why start with a three-month programme?
A three-month programme allows time to establish a consistent approach and review early responses. The scope and timing depend on your priorities, and a focused project can also be a useful starting point.
How do you report performance?
We agree the measures at the start. Reporting explains the response to the work, what we can reasonably learn from it and what to consider next.
Within marketing and content.
The specific services clients ask for by name, and the guides that answer the questions they ask first.
- Social media strategy A social media plan built from your brand position, with the channels, content pillars and weekly rhythm your team can keep up.
- Brand strategy vs marketing strategy How brand strategy and marketing strategy differ, how they depend on each other, and which one an established business should work on first.
- Social media strategy for construction and professional businesses How established construction, trade and professional businesses can use social media to stay remembered by future clients, what to post, how often…
- How to get more Google reviews, and why they matter Why Google reviews matter for local visibility and trust, a simple routine for asking at the right time, and the rules every Australian business…
Case studies to read next.
Published projects, each showing the problem, the position we agreed and the finished work.
All case studies
Multicultural food festival
One table.
One night.
Endless flavours.
One Long Table
One invitation, carried across every channel.
A sponsored event website and one consistent invitation across advertising, social and the site.
Plan your next quarter with us.
Tell us what your marketing is meant to achieve. We will show you where to focus first.
Discuss a project 5.0 on Google, from client reviews- You tell us the problemA short form. No finished brief needed.
- We reply within 1 to 2 business daysWith a time to talk, or a few questions first.
- A clear scope and tailored quoteThe work, the timing and the investment, before anything begins.