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Commercial & agricultureHomes & residential
Overview
Switch’D is an electrical contractor in Chinchilla serving residential, commercial and agricultural clients. Zelexis worked on its messaging, customer routes and website, using the branding Switch’D supplied, so commercial and agricultural clients now have a clear route of their own.
What we worked on
The relationship
Live website, with enquiries and search built in
The challenge
Switch’D already served commercial and agricultural customers. The older website's informal voice did not express the contractor position the team wanted to establish.
The goal was a clearer, more professional presentation of connected services, experience and coverage. Residential customers remained important, with a different set of questions about their property and the help available.
The new experience had to serve both without making the business feel fragmented or making the professional voice less accessible.
A change in emphasis
The earlier page listed commercial services. The current route leads with the responsibility of coordinating a whole site, then makes the relevant capability easier to explore.
Same capability. A clearer way to assess it.
The thinking
Audience planning shaped the structure and copy. One identity connects the experience; different routes address different decisions.
Commercial & agriculture
The buyer's question
Service breadth, relevant work and a prepared approach help commercial and agricultural prospects assess suitability.
Homes & residential
The customer's question
Specific services, quality reassurance and a direct next step make the residential offer useful and approachable.
The current homepage proposition
Your electrical contractor for the long term.
The messaging decision
Commercial credibility
Existing capability, more clearly presented.
Residential clarity
Two journeys within one identity.
The expression
The client-supplied branding is applied through the words, visual hierarchy and project presentation. Each audience gets a relevant route through the same business.
3.1Supplied identity, applied
The brand direction was already in place. Zelexis brought it into the hierarchy, content and experience of the website.
Digital hierarchy
Selected by ZelexisClear capability.
ArchivoHeadings
Useful information.
BarlowBody
Logo supplied by Switch’D. Zelexis selected the digital palette, typefaces and font pairing to carry it.
3.2The first impression
The homepage establishes one capable team, then helps visitors choose the context that matters to them.
12The contractor proposition, six service disciplines and existing Google rating sit alongside the two audience choices on desktop. Visitors can understand the offer and choose their route from the opening.
Recognition, reassurance and a relevant next step.
3.3The pathways
Commercial and residential visitors each move into services, proof and enquiry routes written for their situation.
12
3Commercial and agricultural visitors see site power, switchboards, solar pumping and refrigeration.
Homeowners see air-conditioning, lighting and property services.
On a phone the two cards stack, each one opening with its own photograph and services.
Two needs. One consistent standard.
3.4Commercial route / Residential route
Commercial route
12
12Make the scope easier to assess.
Residential route
12
12Professional quality, with an accessible route.
3.5Proof, within reach
The business already held its credentials. The website gives them a clear place, making the evidence available alongside the services it supports.
1234Existing contractor credentials
1216222AU5368587232Current About page / Existing contractor credentials
Existing customer experience
2Customer reviews on the Switch’D website
3Commercial and agricultural clients, shown beside the reviews
Customer reviews describe communication, working within limited roof space and managing a demanding workload: practical reassurance about how the team works. The existing 4.7 rating and 13-review count are shown as displayed on the client site at capture.
Client customer proof / Captured 15 October 2026. These reviews describe Switch’D’s work; they are separate from a review of Zelexis and from project growth figures.
1233.6Discovery was part of the brief
Search and AI-assisted discovery were priorities. Service, coverage and question-led information clarify the offer; evidence will establish visibility over time.
12
3Every town, named.Fourteen towns and regions are listed by name, the words people actually search with.
The Google profile, in the page.The rating and Business Profile sit beside the map, so search and site tell the same story.
The enquiry starts with the audience.“Who’s the job for?” routes a home or a farm to the right questions, then asks for photos so the job can often be quoted without a visit.
Identify the customer and relevant service.
Gather the brief, with photos of the job.
Support a practical follow-up.
The response
Substantial early enquiries and a more serious perception of the business were reported soon after launch.
Google visibilityLast checked 18 October 2026
+88%More visible in Google search in its first month, and continuing to grow.
80.7 search appearances a day in the first weeks after the late-September 2026 launch, against 42.8 a day on the previous site (July 2025 to February 2026). Google Search Console.
Search clicks
+77%More Google clicks a day, in the first month.
3.6 clicks a day from 1 to 15 October 2026, against 2.0 a day on the previous site. Google Search Console.
Google search appearances a day
AI searchLast checked 18 October 2026
Top 3In AI’s top three for “best electrician in Chinchilla”, one month after launch.
Google Gemini’s recommendations, in every Zelexis check.
Switch’D supplied its branding. Zelexis developed the messaging, customer journeys and website. Gerkies contributed background video and some photography; other images retain their respective credits.
Tell us what you need. We can discuss the priorities, scope and a useful place to start.
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