About Zelexis
Strategy-led brand and marketing.
A studio based in Brisbane’s north, helping established businesses define and strengthen how they are perceived in their market.
Brisbane, QueenslandEvery established business deserves to be understood before anything is made for it.
The standards we hold.
Four promises that apply to every project, whatever the size. They are how we decide what is ready to show you.
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Clarity
Every recommendation in plain words, and agreed with you.
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Craft
Nothing goes out until it is right, down to the type and the spacing.
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Candour
We tell you what will not work, before you pay for it.
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Commitment
Dates agreed at the start, and kept.
Who we are built for.
Established businesses with a reputation worth protecting, where the work is strong but the way it is presented has not kept up.
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Architecture and design
Practices whose work deserves a presence as considered as their buildings.
What matters mostWork shown with the same care it was made with
About architecture and design -
Property and development
Developers selling a vision before it is built.
What matters mostA clear promise buyers can believe early
About property and development -
Professional services
Practices where trust is the product, from accountants to advisers.
What matters mostExpertise that reads at a glance
About professional services -
Member organisations and events
Chambers, associations and events that need one clear voice.
What matters mostOne voice across many members
About member organisations and events -
Creative and media studios
Studios whose own work has to be presented as well as they make it.
What matters mostA frame that lets the work lead
About creative and media studios -
Construction and engineering
Builders, contractors and engineering businesses winning work on reputation and proof.
What matters mostCapability that is easy to compare
About construction and engineering
Every discipline, one position.
Strategy, words, design and digital are planned by the same team, from the same position.
- One positionEvery discipline works from the same agreed brief.
- One teamStrategy, words, design and digital planned together.
- No handoversNothing is lost between separate suppliers.
- 1Brand strategy
- 2Audience research
- 3Marketing strategy
- 4Innovation and consulting
- 5Websites and digital
- 6Content and social
- 7Copywriting
- 8Identity and type
How we work, in brief.
Our approach- DiagnoseWhere the business is seen today, and why.
- PositionWhat it should be known for, agreed with you.
- DeliverThe brand, marketing and website that carry it.
- ImproveWhat is working, and what comes next.
- BBus, MarketingWith Distinction, QUT
- Attention to detailType, layout and copy
- Since 2013Designing identity and digital
The director
Led by a marketer trained in design.
Zach Gerke leads Zelexis, bringing commercial strategy and design craft into the same room.
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Strategy
Commercial thinking first.
Positioning, audience and competitor analysis come before any design, the way formal marketing training teaches it.
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Craft
Held to one standard.
Typography, layout and copy are reviewed together, so the agreed position survives into the finished work.
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Continuity
The thinking stays with the work.
The person who agrees the position stays on the project through delivery, so nothing is lost in a handover.
Zach grew up in Chinchilla, on the Western Downs, where Zelexis still works in person with clients including Gerkies, Switch’D and the Chinchilla chamber.
Every project starts with a conversation about the problem.
We reply within 1 to 2 business days
Discuss a projectCommunication was fantastic, and every change we requested was completed quickly.
Let’s understand what’s next for your business.
Tell us where the business is heading, and what is getting in the way.
Discuss a projectWe reply within 1 to 2 business days.
5.0 on Google, from client reviews- Call+61 485 751 211
- Emailhello@zelexis.com
- BasedBrisbane’s north, working across Moreton Bay, North Brisbane and the Downs