Prospective members
What will membership offer my business?
- Clear benefits, tier by tier
- A simple way to join
MembershipJoin
Overview
Chinchilla Community Commerce and Industry Inc. is the local business network for the Western Downs. Its direction, membership and events had no single home online. Zelexis designed and built a website that brings them together in one place, structured so CCCI can keep it current itself.
What we worked on
- Audience & website structure
- Collaborative copywriting
- Existing identity application
- Website & ongoing updates
The relationship
Website development and continuing support
The challenge
A moving organisation needs a website that keeps pace.
CCCI connects businesses, members and the wider Chinchilla community. Its previous website was outdated, and publishing a change had become slow and effortful.
The brief called for more than a refreshed appearance: a central place to explain membership, show events and partnerships, share CCCI’s direction and help people find the right information. It also needed an update arrangement that worked around CCCI’s activity.
- The earlier website
- Outdated information, and changes that took too long.
- What CCCI needed
- One current home, kept up to date around its schedule.
CCCI’s calendar never stands still. Its website had to be able to keep pace with it.
Always something on
Every event, campaign and new member needs a current page.
Golf days, celebrations, networking, openings and community events. The website is where people find out what is next.
Event photography by Gerkies, as used on CCCI’s website.
A change in emphasis
From an outdated page to a current front door.
The current opening states CCCI’s role in one sentence and offers two routes: become a member, or explore what is on.
BeforeEarlier websiteAfterCurrent website
Insight
The same organisation. A current, useful first impression.
The thinking
One organisation. Different reasons to visit.
The structure had to serve prospective members, existing members and community visitors, and the CCCI team keeping it all current.
Existing members
Where do I go to stay involved?
- Current events and information
- Access to the member area
LoginMember area
Community & event visitors
What is happening, and how can I take part?
- Current event details
- A clear next step to attend
EventsEvent page
the CCCI team
How do we keep all of this current?
- Send rough information for the site to finish
- Updates around its own schedule
RequestPublished update
Insight
Four needs, one website. Clear routes let them sit side by side.
From purpose to participation
The plan describes the purpose. The website gives it a route.
CCCI’s strategic plan sets out what it is for. The website turns each part into something a visitor can do.
Liveability.Prosperity.Connection.
Business advocacy and connections
Membership benefits, explained tier by tier
Join CCCIEvents that connect community and local business
Current events, with the details to attend
Take partPartnerships and collaborative delivery
Partners and member logos, made visible
See who is involvedA longer-term vision for Chinchilla
The strategic plan, given its own place
Read the directionPurpose and themes from the CCCI Strategic Plan 2026–2030, which is CCCI’s own work. The website communicates that direction. Delivering the plan is CCCI’s own work.
The expression
CCCI’s work, in one current place.
Membership, events, partnerships and the strategic plan sit within one considered experience, with the existing member tools kept and connected.
3.1Supplied identity, applied
A four-colour logo, made to work as a system.
The supplied logo already carried four colours. Orange leads the website; the other three support it, so every page feels like the same organisation.
The supplied CCCI identity
Digital hierarchy
Applied by ZelexisYour voice for business.
InterHeadings
Empowering local businesses and connecting community.
InterBody
AaInterHeadings · 600
AaInterText · 400
OrangeLeads: actions and highlights
Red-orangeSupporting warmth
Light greenSupporting accent
GreenSupporting depth
Insight
Identity supplied by CCCI. Zelexis applied it across the website, with orange leading.
3.2The front door
Lead with CCCI’s role. Then offer two routes.
The homepage says what CCCI is for in one sentence, then lets visitors become a member or explore what is on.
Inside the workOverviewAnalysis
123
4Note 1 of 4Scroll
- 1
Member access, always in reach.
Login in the navigation leads members to their platform.
- 2
CCCI’s role, in a sentence.
It says what CCCI is for, before anything else.
- 3
Two routes from the first screen.
Become a Member and Explore Events lead the page.
- 4
The same routes on a phone.
Both actions sit directly under the opening.
Insight
Purpose first. Participation next.
3.3Membership
Make the value of joining clear.
Each tier lists what a member receives, and every Join button leads into the existing member platform.
Inside the workOverviewAnalysis
123Note 1 of 3Scroll
- 1
A tier for every kind of member.
Not-for-profit, individual and business tiers, priced plainly, so a visitor can find their place quickly.
- 2
The logo colours, given a job.
The tiers move through the identity’s oranges and greens, carrying the four-colour logo into the page.
- 3
Joining, connected.
Join Now leads into the WaveCRM member platform CCCI already used, so members keep the tools they know.
Insight
Clear reasons to join. A practical way to do it.
3.4Support around their schedule
From a rough request to a finished page.
CCCI sends rough information when something changes. Zelexis prepares the content and presentation, and publishes it when it is needed.
The request
1- CCCCIMon
Can you update our Buy Local campaign page? New dates and the participating shops.
- CCCCIWed
Can you add a new member to the website? Logo attached.
- CCCCIFri
Christmas event details are confirmed. Can it go up this week?
Typical requests, paraphrased. Rough notes are enough.
Shaped into content
2- A clear titleCopy
- When and whereDetails
- What to expectCopy
- ImageryMedia
- The next stepAction
Published
3
Requests it handles
Local buying campaign
Event refreshes
Sponsor changes
New member logos
3.5Direction and relationships
Connect today’s activity with the longer view.
The strategic plan has a visible home, and the partners and members behind CCCI’s work are given a place to be seen.
The plan itself
The plan and its design belong to CCCI. The website gives it a place.
Partnership in view
Partners such as Origin are given a visible place, showing the relationships behind CCCI’s work.
Members, made visible
New member logos join the ticker as businesses sign up, recognising the network people belong to.
The work, in context.The response
The response
A useful platform for continuing activity.
CCCI now has one place for its information and vision, with an update arrangement tailored to how it works.
Before
Changes were slow, and preparing them took more effort than suited a busy organisation.
Now
Rough information goes in. Prepared content is published around CCCI’s schedule.
Events, campaigns, sponsors and new members keep the website current, without CCCI preparing finished pages itself.
Website updatesEstimated
7×Faster to update than the previous website.
Estimated from the chamber’s own account: a change could take weeks before, and is now live in under 48 hours. Taken at the minimum of two weeks.
Time on site
3m 55sAverage visit, with people reading the programs and events.
Framer analytics, 18 September to 18 October 2026.
Time for a change to go live
ESTIMATED
7×faster updates
Estimated from the chamber’s account. “Weeks” taken as two.Framer · chamber records
Found through search
39%Of visitors arrive from search engines.
86 of 222 visitors, from Google, Bing and DuckDuckGo. Framer analytics, 18 September to 18 October 2026.
CCCI supplied its identity and strategic direction. Zelexis developed the website, structure, copy and ongoing updates. Gerkies produced the background video and photography. The strategic plan document is not a Zelexis design deliverable.
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