Production quality,
made easier to recognise.
Gerkies (Cinematography | Media Production)
Making commercial capability clear.
Known locally for events, now positioned and presented for corporate and government production work.
Brand strategy & identity
A position people remember.
Research and positioning that make your strengths clear, then an identity and guidelines that carry them everywhere.
Agree who you are for, then design.
Before anything is designed, we agree with you who you are for, what you do and why you. Built for established businesses where reputation decides the work they win.
The questions we answer first
- Who are you trying to reach?Answered in Audience
- What should they believe about you?Answered in Outcome
- Where does the message break down today?Answered in Tension
Positioning statementZelexis, agreed
- Audience
For established businesses where reputation decides the work they win
- Tension
whose presentation has fallen behind the standard of their work
- Category
Zelexis is a strategy-led brand and marketing studio
- Difference
that examines the business, its audience and competitors before deciding how it is presented
- Outcome
so how they are perceived matches the standard of their work.
From position to identity.
Our own identity, built from the statement above. Every shape and colour has one job, set out as rules anyone in the business can follow.
Guidelines · Mark construction
Guidelines · Colour roles
- Ink#141024Text, panels and the mark
- Purple#402D6CActions and emphasis
- Lilac#B9AEE0Highlights on dark
- Paper#FAFAFBSurfaces and space
Where a brand stops working.
What owners tell us in the first conversation, and what we do about it.
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What we hear: “People hear about you, then can’t tell what makes you different.”
What we do: A clear position: who you are for, what you do and why you, in words the whole team can use.
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What we hear: “The logo, the proposals and the website look like three different businesses.”
What we do: One identity with simple rules, so every touchpoint looks like the same business.
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What we hear: “Your best work isn’t reflected in how you present.”
What we do: An identity that matches the quality of the work you deliver.
Read the Gerkies case study
How a brand project runs.
An indicative plan, in weeks. The position is agreed before any design begins. Your scope sets the real dates.
- ResearchInterviews and an audit. One workshop with your team.
- PositionA positioning statement, agreed before design.
- IdentityTwo directions, refined into one identity.
- RolloutGuidelines and templates, handed over with a walkthrough.
What a brand project includes.
A typical scope, laid out as we send it. Yours is tailored to your business.
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Part 1 of 3
Clarify your message.
Research with your team, your clients and your competitors, then one agreed position.
- Stakeholder interviews
- Competitor audit
- Positioning statement
- Messaging hierarchy
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Part 2 of 3
Create your identity.
A mark, type, colour and imagery that carry the position, with rules anyone can follow.
- Logo suite
- Colour and type system
- Imagery direction
- Brand guidelines
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Part 3 of 3
Put it to work.
The identity carried into the materials your business uses every week.
- Presentation and document templates
- Stationery and signage
- Website and social rollout
Every engagement starts with a clear scope and a tailored quote, agreed before work begins.
Type that sounds like the business.
Typefaces carry tone before anyone reads a word. Our own system, and two illustrative pairings, shown in the real fonts.
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ZelexisInstrument Sans / Manrope
Strategy first.
We define what sets you apart, then build the brand that proves it.
Our own pairing
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Property developerArchivo Bold / Public Sans
Homes made to be lived in.
Three releases finished, one selling now.
Illustrative pairing
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Accounting practicePoppins SemiBold / Figtree
Clear numbers, plainly explained.
Advice for owners who want to know where they stand.
Illustrative pairing
Zelexis clearly knows the brand strategy tailored to each business.
Questions about brand projects.
Straight answers about cost, timing and what we need from you.
Still deciding?
You do not need a finished brief. We can talk through what you need and where to start.
How is it priced?
Every project is scoped to the business. After a first conversation we provide a clear scope and a tailored quote, so you know the work, the timing and the investment before anything begins.
How long does a brand strategy and identity project take?
A brand strategy and identity project with Zelexis typically takes 10 to 14 weeks, from research to finished guidelines. The position is agreed before any design begins, and your timing is confirmed in the scope.
What do you need from us?
Time with the people who know the business, access to a few clients for interviews where possible, and one person who can approve the work.
Can you guarantee results?
No studio or agency can honestly guarantee a result. What we can commit to is the method: research, a clear and agreed position, and work built to it, following practices that are recognised across the industry. Each case study describes what happened for that client. It is not a promise of what will happen for yours.
Do we need a completely new brand?
Not necessarily. We review what is working and discuss what needs attention. The recommendation may be clearer messaging, an identity update or a broader change.
Who needs to be involved?
People who understand the business and someone who can approve the work. We agree who contributes and when feedback is needed.
Can this include our website?
Yes. We can scope the brand and website together so the message and design are consistent. You can also start with one focused project.
Within brand strategy and identity.
The specific services clients ask for by name, and the guides that answer the questions they ask first.
- Brand audit A structured review of every channel your clients see, rated for clarity and consistency, with a prioritised list of what to keep, sharpen or replace.
- Brand positioning Agreeing what your business should be known for, by which clients and why, in a positioning statement that every channel can follow.
- Brand refresh and rebrand Updating an established brand by keeping the recognition it has earned and changing only what holds it back, from a light refresh to a full rebrand.
- Capability statements and proposals Capability statements, proposals and tender templates organised around how evaluators read them, and set up so your team can keep them current.
Brand work.
Published projects, each showing the problem, the position we agreed and the finished work.
All case studies 
Multicultural food festival
One table.
One night.
Endless flavours.
One Long Table
One invitation, carried across every channel.
A sponsored event website and one consistent invitation across advertising, social and the site.
Let’s find what sets you apart.
Tell us where the business is being underestimated. We will recommend where to start.
Discuss a project 5.0 on Google, from client reviews- You tell us the problemA short form. No finished brief needed.
- We reply within 1 to 2 business daysWith a time to talk, or a few questions first.
- A clear scope and tailored quoteThe work, the timing and the investment, before anything begins.