Switch’D Electrical & Air Conditioning
Two audiences, each with a clear way in.
Commercial and home customers met one generic contractor. Now each audience has its own clear route into the business.
Moreton Bay
Brand strategy and marketing in Strathpine and Brendale.
Zelexis is a strategy-led brand and marketing studio working with established businesses in Strathpine and Brendale. Many manufacturing, engineering and construction businesses here are assessed on a website, capability statement or tender before anyone visits. We help make sure those documents present the capability, compliance and track record clearly.
A capability statement an evaluator can assess.
The parts of a capability statement for an industrial business, drawn in outline and labelled with what an evaluator looks for in each.
Illustrated
- 01 SummaryWhat the business does, for whom and where, in three lines
- 02 CapabilitiesServices, equipment and capacity, described in the buyer’s terms
- 03 ProjectsThree to five comparable jobs, with scope, client type and result
- 04 ComplianceCertifications, safety systems and insurances an evaluator can verify
- 05 People and contactWho leads the work, and one clear point of contact
Business in Strathpine and Brendale
Strathpine has been an administrative centre since 1888 and still holds the council chambers, alongside shopping centres and professional services. Brendale, next door, is home to a large industrial estate: manufacturers, engineering workshops, construction suppliers, logistics and the trades that support them. Technicians and trades workers are the most common occupation among Strathpine residents.
Assessed on paper first
Many businesses in the Brendale estate win work through procurement. A buyer at a construction company, a council or a larger manufacturer assesses suppliers on a capability statement, a website and a tender response, often before anyone visits the workshop. It is common for a highly capable business to be represented by a capability statement written years ago, with projects that no longer reflect the work and a layout that makes compliance hard to find. That is understandable, because the documents were made in between jobs. It also costs the business shortlists it should be on.
How Zelexis works with Strathpine and Brendale businesses
We start with the business and the buyers it wants more work from, then look at how those buyers assess suppliers. From there we agree how the business should be perceived and sharpen the documents and channels that carry that view: the capability statement, the website, the proposal and tender templates, and the identity that ties them together. The templates are built so the team can update them without starting again, and where tendering involves repetitive admin, workflow automation can take some of it off the team.
Working together
Meetings happen at your business by default, and the first conversation is usually about the work you want more of. Every project receives a clear scope and a tailored quote before any work begins.
Proof
From the work.
Switch’D, an electrical contractor, now presents its commercial and agricultural capability as clearly as its residential work. Industrial businesses in Brendale are assessed the same way, on what they can show.
Questions from Strathpine and Brendale.
Straight answers, written to make sense on their own.
Still deciding?
You do not need a finished brief. We can talk through what you need and where to start.
What should a capability statement include for an industrial business?
A short summary of what the business does and for whom, its capabilities and capacity, three to five comparable projects, its certifications, safety systems and insurances, and who leads the work. Evaluators scan for relevance and compliance first, so both should be easy to find within a few seconds.
Does Zelexis design capability statements and tender documents?
Yes. Capability statements and proposals are part of Zelexis brand strategy and identity work. The content is organised around what evaluators assess, the design matches the rest of the brand, and the templates are set up so the team can keep them current without a designer.
Does Zelexis work with businesses in Strathpine and Brendale?
Yes. Zelexis is a strategy-led brand and marketing studio based in Brisbane’s north that works with established businesses in Strathpine and Brendale, including manufacturers, engineering and construction businesses. It meets clients in person by default.
Related reading.
The service behind this page, the guides that go deeper, and the pages nearby.
- Brand strategy & identity A position people remember, and an identity that holds it.
- Branding and marketing in Moreton Bay: how to choose The brand and marketing options for established businesses in Moreton Bay, compared against the same criteria, with what each is best suited to and how to choose.
- Engineering and infrastructure For engineering, civil and infrastructure businesses that win work through prequalification and tenders, and need their capability to be easy for evaluators to assess.
- Moreton Bay Zelexis is based in Brisbane’s north and works with established businesses from Strathpine and North Lakes to Morayfield, Caboolture and Redcliffe, in person by default.
Let’s talk about your business in Strathpine and Brendale.
In person where it suits you, and by video when it does not. We reply within 1 to 2 business days.
Discuss a project 5.0 on Google, from client reviews- You tell us the problemA short form. No finished brief needed.
- We reply within 1 to 2 business daysWith a time to talk, or a few questions first.
- A clear scope and tailored quoteThe work, the timing and the investment, before anything begins.